Connecting Generations Through Philanthropy

Most wealth holders agree that passing on their values is at least as important as passing on their valuables. In one study, members of the greatest generation and boomer generation were asked to rank the following sources of family wealth in order of importance:

  1. Family history, traditions, life stories, shared values
  2. Instructions and wishes to be fulfilled
  3. Personal possessions of emotional value
  4. Financial assets

Both generations overwhelmingly agreed that financial assets were the least important

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